Hundreds of corporate managers have completed our programs and they say they received immense benefits. You can hear directly from them in the videos below.
Scroll down to see more videos organized by leadership level, function, and industry.
CEO and Chairman of the Board
Jack In The Box
CEO and Managing Director
MCB Deutschland GmbH
President, EQT Production
EVP, EQT Corporation
President
Balco Properties
CEO, Chairman, Co-Founder
4D Molecular Therapeutics
CEO and Founder
Roots of Peace
CEO
TheraCell
CEO
Aviva Investors
COO
Sonatype
President
Redwood Oil Company
GM and Chief Science Officer
Bioseek
COO and VP
Tremendous Entertainment
General Manager
Gene Fresh
General Manager
GTECH Corporation
SVP, R&D
Genentech
General Manager
Newport Corporation
General Manager and Co-Founder
IGN Entertainment
EVP
Evotec
General Manager and VP, RF Solutions
Maxim Integrated Products
SVP, Regional Sales
Aero Precision Industries, LLC.
CFO
Red Mountain Behavioral Health
SVP, Strategic Initiatives
Gannett Company
SVP & GM, Platform & Central Services
Kabam
SVP, Chief Strategy Officer
Fairchild Semiconductor Corporation
MD, Physician Director
Palo Alto Medical Foundation
VP, Laser Product Marketing
Ultratech
VP, Services
Cisco – newScale
VP, Preclinical Development
Nektar Therapeutics
VP, Engineering
Micrel
VP, Projects and Process
Emerson Process Management
VP, Sales
Altair/Marchon Eyewear
Managing Dir., Customer Experience
Alaska Airlines
VP, Critical Accounts
Oracle Corporation
Senior Designer
Levi Strauss & Co.
Senior Director, Corporate Affairs
Onyx Pharmaceuticals
Director, Content Development
LexisNexis
Global Partnerships
Adobe Systems Inc.
Director, Substrate & Packaging
Intel
Director of Innovation
IMA Financial Group
VP Direct Mktg., Sales & Operations
Ideal Living
Senior Director, Sales
Ubisoft
Senior Director, Product Management
Hewlett Packard
Director, ISV Sales
Salesforce.com
Director, Marketing
Bio-Rad Laboratories
VP, Market Development
E.ON
VP, Marketing & Communications
Meritor
Executive Director, Program Mgmt.
Amgen
Senior Director, Program Mgmt.
TIBCO Software
Director, R&D
VMware
Director, Global NanoPort
FEI Company
Director, Commercial Strategy
Gilead Sciences
Sr. Dir., Program Management
Affymetrix, Thermo Fisher Scientific
Director, User Experience
Varian Medical Systems
Director, Analytics & Insight
Western Digital Corporation
Director, IT
Levi Strauss
Director, Service Delivery
Ericsson
Senior Product Manager
VMware, Inc.
Sr. Mgr., Treatment Planning Portfolio
Varian Medical Systems
Corporate Strategy Analyst
Cubic Corporation
Strategic Partner Manager
Google, Inc.
Senior Manager, Advanced Services
Juniper Networks
Manager, Business Development
Roche Molecular Systems
Manager, Project Development
Calpine
Partner
PA Consulting Group
Group Manager, Prod. Mgmt.
Hewlett Packard Enterprise
Sr. Mgr., Product Management
Cisco Systems, Inc.
Senior Product Manager
ResMed
SVP, Regional Sales
Aero Precision Industries, LLC.
VP, Sales
Altair/Marchon Eyewear
VP, Critical Accounts
Oracle Corporation
Senior Director, Corporate Affairs
Onyx Pharmaceuticals
Global Partnerships
Adobe Systems Inc.
VP Direct Mktg., Sales & Operations
Ideal Living
Senior Director, Sales
Ubisoft
Director, ISV Sales
Salesforce.com
Director, Marketing
Bio-Rad Laboratories
VP, Market Development
E.ON
VP, Marketing & Communications
Meritor
Director, Global NanoPort
FEI Company
Strategic Partner Manager
Google, Inc.
Executive Director, Bus. Dev.
Nektar Therapeutics
COO
Sonatype
COO and VP
Tremendous Entertainment
MD, Physician Director
Palo Alto Medical Foundation
Managing Dir., Customer Experience
Alaska Airlines
Director, Content Development
LexisNexis
Senior Manager, Advanced Services
Juniper Networks
Partner
PA Consulting Group
SVP, Chief Strategy Officer
Fairchild Semiconductor Corporation
Director, IT
Levi Strauss
Director, Service Delivery
Ericsson
SVP & GM, Platform & Central Services
Kabam
VP, Laser Product Marketing
Ultratech
VP, Services
Cisco – newScale
Senior Designer
Levi Strauss & Co.
Director of Innovation
IMA Financial Group
Senior Director, Product Management
Hewlett Packard
Executive Director, Program Mgmt.
Amgen
Senior Director, Program Mgmt.
TIBCO Software
Director, Commercial Strategy
Gilead Sciences
Sr. Mgr., Treatment Planning Portfolio
Varian Medical Systems
Manager, Business Development
Roche Molecular Systems
Sr. Director, Product Mgmt., Graphics
Corel Corporation
SVP, Chief Strategy Officer
Fairchild Semiconductor Corporation
Sr. Dir., Program Management
Affymetrix, Thermo Fisher Scientific
Director, User Experience
Varian Medical Systems
Senior Product Manager
VMware, Inc.
Group Manager, Prod. Mgmt.
Hewlett Packard Enterprise
Sr. Mgr., Product Management
Cisco Systems, Inc.
Senior Product Manager
ResMed
President, EQT Production
EVP, EQT Corporation
VP, Engineering
Micrel
VP, Projects and Process
Emerson Process Management
Director, Substrate & Packaging
Intel
Senior Director, Program Mgmt.
TIBCO Software
Director, R&D
VMware
Manager, Project Development
Calpine
Director, User Experience
Varian Medical Systems
Director, Analytics & Insight
Western Digital Corporation
General Manager
Newport Corporation
General Manager and VP, RF Solutions
Maxim Integrated Products
VP, Laser Product Marketing
Ultratech
VP, Engineering
Micrel
Director, Substrate & Packaging
Intel
Senior Director, Product Management
Hewlett Packard
Director, Global NanoPort
FEI Company
Senior Manager, Advanced Services
Juniper Networks
Senior Director, Sales Operations
Vocera Communications
SVP, Chief Strategy Officer
Fairchild Semiconductor Corporation
Director, User Experience
Varian Medical Systems
Director, Analytics & Insight
Western Digital Corporation
Senior Product Manager
VMware, Inc.
Group Manager, Prod. Mgmt.
Hewlett Packard Enterprise
Sr. Mgr., Product Management
Cisco Systems, Inc.
CEO, Chairman, Co-Founder
4D Molecular Therapeutics
CEO
TheraCell
GM and Chief Science Officer
Bioseek
General Manager
Gene Fresh
SVP, R&D
Genentech
EVP
Evotec
VP, Preclinical Development
Nektar Therapeutics
Senior Director, Corporate Affairs
Onyx Pharmaceuticals
Director, Marketing
Bio-Rad Laboratories
Executive Director, Program Mgmt.
Amgen
Executive Director, Bus. Dev.
Nektar Therapeutics
Sr. Dir., Program Management
Affymetrix, Thermo Fisher Scientific
CEO, Chairman, Co-Founder
4D Molecular Therapeutics
CEO
TheraCell
GM and Chief Science Officer
Bioseek
General Manager
Gene Fresh
SVP, R&D
Genentech
EVP
Evotec
VP, Preclinical Development
Nektar Therapeutics
Senior Director, Corporate Affairs
Onyx Pharmaceuticals
Director, Marketing
Bio-Rad Laboratories
Executive Director, Program Mgmt.
Amgen
Executive Director, Bus. Dev.
Nektar Therapeutics
Sr. Dir., Program Management
Affymetrix, Thermo Fisher Scientific
CEO and Chairman of the Board
Jack In The Box
COO and VP
Tremendous Entertainment
General Manager and Co-Founder
IGN Entertainment
SVP, Strategic Initiatives
Gannett Company
SVP & GM, Platform & Central Services
Kabam
VP, Sales
Altair/Marchon Eyewear
Managing Dir., Customer Experience
Alaska Airlines
Senior Designer
Levi Strauss & Co.
Director of Innovation
IMA Financial Group
Senior Director, Sales
Ubisoft
Director, Commercial Strategy
Gilead Sciences
Manager, Business Development
Roche Molecular Systems
President
Redwood Oil Company
Director, IT
Levi Strauss
COO
Sonatype
VP, Services
Cisco – newScale
VP, Critical Accounts
Oracle Corporation
Global Partnerships
Adobe Systems Inc.
Director, ISV Sales
Salesforce.com
Senior Director, Program Mgmt.
TIBCO Software
Director, R&D
VMware
Strategic Partner Manager
Google, Inc.
Sr. Director, Product Mgmt., Graphics
Corel Corporation
Director, Analytics & Insight
Western Digital Corporation
Director, Service Delivery
Ericsson
Senior Product Manager
VMware, Inc.
Sr. Mgr., Product Management
Cisco Systems, Inc.
Behind every high-functioning leadership culture is an invisible architecture – an executive operating system that shapes how decisions are made, how performance is evaluated, and how leaders communicate. Most non-financial leaders never learn this system directly. They absorb pieces of it over time, but without knowing the full logic behind it, conversations can feel unclear or unpredictable.
The AAA Framework™ brings this operating logic to the surface.
The FSL® Program teaches leaders how to use it in real decisions.
AAA™ traces its roots to world-class leadership environments, including GE’s disciplined approach to financial rigor, accountability, and value creation. GE’s system produced leaders known for their clarity, disciplined thinking, and precision in communication. AAA™ distills the essence of that discipline and makes it accessible to leaders in any organization.
Executives expect leaders to understand and explain how their work creates value.
This requires clarity on:
Leaders who demonstrate this connection are seen as strategic rather than tactical.
AAA™ formalizes this through Alignment.
AAA™ formalizes this through Analysis, giving leaders a consistent structure.
This structure helps leaders communicate results with precision and confidence.
AAA™ embeds this discipline through Accountability.
Imagine an operations leader explaining a spike in working capital.
Without executive principles, the explanation sounds uncertain and overly technical.
With AAA™ thinking:
“Our goal is to improve cash conversion (alignment). The spike came from three drivers – supplier delay, demand variability, and system timing (analysis). We have corrected two drivers and will mitigate the third in Q1 (accountability).”
AAA™ provides the logic behind it.
Three shifts occur quickly:
Financial fluency is not about turning leaders into accountants. It is about giving them the reasoning structure senior leaders rely on for clarity, credibility, and influence.
AAA™ provides the logic.
FSL® provides the path to mastery.
Most non-financial leaders believe their challenge lies in understanding financial terminology. They assume that if they could memorize terms like NPV, cash flow, or EBITDA, they would feel confident in senior conversations.
But vocabulary is not the barrier.
The barrier is not knowing the logic behind the vocabulary.
Senior leaders evaluate decisions through a reasoning pattern that is remarkably consistent. Once leaders learn this logic, conversations become far clearer and more predictable. In the FSL® Program, this logic is taught through the AAA Framework™ – Alignment, Analysis, and Accountability.
AAA™ is not a theory. It is the thinking pattern behind financially fluent leadership.
FSL® is the program that teaches leaders how to apply it.
Without alignment, ideas feel disconnected and tactical. With alignment, the relevance becomes obvious.
This structure eliminates ambiguity, builds trust, and keeps conversations focused.
Once leaders internalize AAA™, it becomes a natural way to think:
AAA™ gives structure to decisions, presentations, and conversations.
Before:
Conversations feel unpredictable. Leaders worry about financial questions.
After:
Conversations feel structured. Leaders anticipate the logic behind each question. Executives engage more quickly because the reasoning is clear.
AAA™ applies across all roles:
It is the shared operating logic of senior leadership.
Most leaders rise in their careers because they excel in their first language – engineering, operations, product, marketing, HR. They know how to deliver results, develop people, solve complex problems, and manage day-to-day performance. But as their responsibilities expand, a subtle shift occurs: the conversations around them begin happening in a second language – the language of value, performance, and cash.
Some leaders adapt naturally. Others start to feel a gap – not in capability, but in translation. They can describe the work, but not always the financial impact of the work. They can explain their priorities, but not always the economic logic behind those priorities. This isn’t because they are weak leaders. It is because they were never taught the logic senior leaders use to evaluate decisions.
This is where financial fluency – the core outcome of the Finance as a Second Language® (FSL®) Program – becomes a competitive advantage.
One of the biggest misconceptions is that financial fluency requires accounting expertise. It doesn’t. Senior leaders are not debating debits and credits in strategic meetings. They are evaluating value creation, return on investment, levers of performance, and cash impact.
Financial fluency is the ability to translate your work into the logic executives use to make decisions.
Inside the FSL® Program, leaders are taught this logic through the AAA Framework™ – the reasoning pattern behind how executives think. The framework is not the program itself; it is the thinking model that FSL® uses to make financial logic visible and practical.
When leaders begin to understand this logic – not just the terms, but the reasoning behind the terms – their communication changes instantly.
This has nothing to do with capability. It has everything to do with fluency
AAA™ reinforces clarity and alignment.
Executives make decisions based on logic, trade-offs, and expected returns. Fluent leaders gain influence not by talking more, but by speaking the language leaders already use.
FSL® and AAA™ shift leaders from functional operators to enterprise thinkers.
Before fluency:
“We need to hire two more people.”
After fluency:
“We evaluated three approaches. The recommended option protects margin, supports growth, and pays back in six months.”
Same work. Different credibility.
Organizations expect leaders at all levels to:
FSL® builds the fluency. AAA™ provides the logic.
